Marketing mix for KFC

KFC is a restaurant which created its name on the basis of chicken. and opened many restaurant all over the world and the most interesting thing is this restaurant is all based on chicken and has made customer no doubt of service they provide. Today in the class i studied about marketing strategies and i thought of writing a Blog on this topic

In Canada KFC focuses how geographically its customers demand different products.
In Ontario Chicken is the main selling product, while in the south the Veg. items sell more than the chicken

TARGET MARKET
KFC target wide number of people in canada like when i went to one of these restaurant at fallow field and i discover that from small to old people like the taste of chicken. and due to the effect on fast food of healthiness they have started providing salads to the customers  , since 1970 they have changed their menu with the demand of enviroment. 

CUSTOMERS REVIEW :-

For a product to occupy a clear, distinctive and desirable place relative to Competing products in the minds of target consumer.
In KFC feedback is taken from the customer in order to know the customer demands and then improvements are made in products. KFC focuses on pure and fresh food in order to create adistinct and clear position in the minds of customers KFC has a strong brand name and they are leading the market in fried chicken. KFC uses its attributes to Position its Product (Fried Chicken)

• Demographic factors

-Age: Generally there is no age limit focus by the KFC. The target and focus is on each and every individual in a society. KFC finds its largest demographic in the young of any society.
-Gender :Both male and females are focused by KFC, gender does not play any role here.
-Household Size: This plays a vital role in the demographic factor of the KFC. Generally they target whole families rather than single persons. This being the reason for their Family Meals which are basically bundled items served at a nominally cheaper rate.

ECONOMIC FACTORS

Income: Income is an important key factor for KFC. This factor decides which class is to be targeted. In the early rise of KFC they focused on the upper class but slowly are introducing economy meals that attract the lower to middle classes.
Consumption Behavior: It Estimates the behavior of people, their liking and disliking towards the pricing of the products

Competitor

KFC MAIN COMPETITION IS  wit h McDonald,  In the case of KFC, Fried Chicken is its main selling point  WHILE MCDONALDS  i all rounder in burgers of bacon beef pork and much more .to be in competition KFC should make the price much similar to MCDONALDS  or slightly less.

OBJECTIVE:-

They have  an important objective to make people happy by placing their restaurant in good areas and make it affordable for people and should try some new item in menu.

 

STRATEGY

Given the competitive nature of fast food joints, KFC uses the Push Strategy´ to help them create: Awareness Be different Sound attractive Place.

ADVERTISING
The logo of the smiling Colonel is probably one of the most recognized faces in the world and instantly brings the image of fried chicken to one’s mind.
-KFC and its new company jingle, finger lcikin good´ is a frequent announcement on televisions, billboards, flyers and radio. The concept of showing a normal customer deeply involved in devouring his piece of chicken usually turns on the drool factory in everybody’s mouth and makes them rush to the nearest KFC. In CANADA where chicken lovers are plenty abound these ads featuring normal people connect instantly and create a rush at their outlets. Using the following methods KFC spreads its message of finger licking good chicken. Promotion

information source:-http://en.wikipedia.org/wiki/KFC
image source:- http://www.google.ca/imgres?q=kfc&um=1&hl=en&biw=1280&bih=851&tbm=isch&tbnid=5TlZpNZ0oufJDM:&imgrefurl=http://coolcanucks.ca/tag/kfc-canada/&docid=BhtU50DBv32sQM&imgurl=http://coolcanucks.ca/wp-content/uploads/2009/12/kfc.png&w=300&h=300&ei=EnV3T7X_EZPegQe38d2UDw&zoom=1&iact=hc&vpx=183&vpy=178&dur=374&hovh=225&hovw=225&tx=137&ty=146&sig=108441095767504243678&page=1&tbnh=154&tbnw=154&start=0&ndsp=24&ved=1t:429,r:0,s:0

video link:-http://www.youtube.com/watch?v=UcQqvZmA-ag

About these ads

3 responses to this post.

  1. Posted by puri0007 on April 1, 2012 at 4:16 pm

    Very impressing post! Nice job man!

    Reply

  2. Hi Akash! You have done a great job on Marketing Mix for KFC. The product form, segmentation, positioning and competition of KFC has given me a clear picture of KFC marketing plan and objectives. I believe KFC has done a great job for it to be able to survive on 1 main item only, which is chicken, which is not very good tasting in my opinion, but still KFC has been around for so long, and you have clearly shown why. Thank you for your in depth analysis on KFC.

    Reply

  3. This article was very clear on the KFC marketing mix. I love the fact that they take customer behaviour into account when they are developing their new products, perhaps that’s why they have been able to keep their customers coming back? I also like that they are keeping up with the healthy trend in many fast food places these days. KFC is offering, what many believe, to be a great tasting product at a family affordable price. Even though their main focus is chicken, I believe that they are maintaing a great marketing mix, as well as continuing to stay in line with their competitors.

    Reply

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